Email Marketing Strategies: Do's and Don'ts for Professional Services
Like everything else in the business world, great email marketing strategies have major Do's and Don'ts. See the comprehensive list from Vfikr.
Email marketing has proven to be an effective strategy to maintain relationships with prospects and encourage customers to repeat. However, the personal nature of email inboxes may sometimes require email marketers to walk a fine line between doing too little and too little.
Successful email marketing is to ensure that your business has established a well-oiled machine that is effective at drawing in your leads with valuable information and is able to nurture them in customers. Because it is still such a popular platform, we thought we would expand an infographic with top Do's and Don'ts for professional services using email marketing. What to do and what not to do with us, without further do.
Email Marketing Strategies: Do's and Don'ts
DO: grow your email list organically
The reasons behind this "do" are very clear: the more customers and prospects you have, the more prospects you have, the more people you can connect with through your email marketing campaigns.
Prepare your premium educational content with a registration form to develop a list of your customers who have already consumed your open-access, unwanted content. Include a button on your website to easily subscribe and encourage visitors to "don't miss them!" Quality new content.
DON'T: buy contact list
We have found these lists to be largely ineffective. As these contacts have not expressed interest in your firm or its services, they are of very low open rate and most likely your email will be marked as spam. While this may seem like a simple solution to grow your email list, purchased lists can actually be more expensive for your marketing efforts in the long run.
DO: Use Drip Email Campaigns
Drip marketing campaigns are a great way to nourish contacts who are not currently ready to buy. These campaigns email relevant educational content and provide contact over time to help nurture them through the sales funnel. Contacts typically require an average of 7-10 touch points to convert from lead to client. Therefore, it is essential that your drip campaigns contain content on the topics and issues that are most relevant to the recipients. Are they interested in case studies, books, or whitepapers? And remember that whenever they are ready, give people the opportunity to contact you directly for their services.
DO:Invite Your Subject Line
Do you want to open an email? Ask yourself what to do when you have to make a decision. Make sure it pops and captivates your readers, and keep it as short as possible.
Don't: Send them an email without testing
This is a common knowledge. Send a test email to computers, smartphones, tablets, and other devices to ensure that they are readable, functional, correctly formatted, and have working links and pictures. If something is not working then it will save you from unnecessary embarrassment.
DO: Include clear contact information
All of your emails should include your company's contact and support information, as well as links to your website and social media profiles such as Facebook, Twitter, Instagram, and your blog.
Don't: Unsubscribe link
No matter how targeted and appropriate your email campaigns may be, there will always be people who want to unsubscribe for whatever reason. Do not make them difficult to choose. Be professional and gracious by allowing people to easily unsubscribe if they want to.
DO: send educational materials
The email communication you have with your customers is an important opportunity to demonstrate your leadership views and credibility on your client's general leadership issues.
Send content that speaks to your prospects' biggest questions and problems. Combine the format of the content that you send to appeal to people in different ways to learn information. For example, you can send links to your recent blog posts, newly published guides or upcoming webinars.
DON'T: Don't forget to send hard offers
Remember- Your email subscribers represent an opportunity to grow your firm. Your email marketing should eventually convert contacts into leads, so include emails with difficult offers that make it easy for people to contact your firm to learn more about your services. Consider offering a complimentary consultation to contacts or allowing them to review directly, so that they know what next step you want them to take.
Remember to email regularly
This is as important for regular email as not to email too much. Email your reader base at least once a month so that they will subconsciously look for it. Just make sure every email has great content, is professionally written, and provides them with something.
For now, email marketing strategy and campaigns are still beating social media when it comes to marketing effectiveness. This can happen because social media platforms come and go, and email is a solid medium that everyone uses regularly. So email marketing is still growing stronger and stronger, and is a platform that every business owner should embrace. At Vfikr, directory of a professional services in East Delhi, Delhi, we use the most effective strategies to help businesses outrank their competitors. For more information about our marketing services, please contact us.